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 Content Editor ‭[2]‬

 
 

 Content Editor ‭[1]‬

 
Desertification/land degradation and drought issues and the synergies with climate change adaptation/mitigation and biodiversity conservation are effectively communicated among key constituencies at the international, national and local levels
 
 
Number and size of information events organized on the subject of desertification, land degradation and drought (DLDD) and/or DLDD synergies with climate change and biodiversity, and audience reached by media addressing DLDD and DLDD synergies
Global target
Percentage of population informed about DLDD and/or DLDD synergies with climate change and biodiversity
30
by 2018
 
To be reported on by
ACP, DCP, SRAP, RAP, UN/IGO, GEF
 
Understanding the indicator
At the national level, the indicator measures the performance of Convention-related communication strategies, in particular whether DLDD issues and/or DLDD synergies with climate change and biodiversity are being communicated and if so, whether the communication is considered to be effective. Effectiveness is assessed through the appraisal of the media articles or programmes broadcast for these events.
The assumption is that the stronger the media reach on DLDD issues and synergies, the higher the probability of passing the message on to the target audiences. The focus of the indicator is on information activities specifically dedicated to DLDD issues and/or DLDD synergies with climate change and biodiversity.
Reporting entities can complement the information provided by reporting on Convention-related communication strategies at the national, subregional, regional and global levels.
 
Data needed
§  Information on events/mass media or radio/television programmes specifically addressing DLDD and/or DLDD synergies with climate change and biodiversity.
§  Information provided by civil society organizations (CSOs) on CONS-O-1.
Please note that only the following should be considered: (a) events organized by major national DLDD stakeholders about which NFPs have been informed; and (b) media products from the five most important national television/radio channels and the five most relevant national newspapers.
Data sources
§  Attendance list of events (meetings, workshops, seminars), programme/project documents, major national media (television/radio channels, newspapers), the Internet, organizers of events.
§  Reports provided by CSOs within the framework of the UNCCD reporting exercise.
Check the glossary
“NFP”, “Information events”, “National communication strategy”, “Participant”, “Estimated people reached”, “UNCCD comprehensive communication strategy”, “United Nations Decade for Deserts and the Fight Against Desertification”.
 

 
National contribution to the global target
The estimate of population informed should ideally be based on quantitative information available at the country level, such as the number of participants in information events reported under this indicator. As available data are generally not comprehensive and calculations may be difficult and time-consuming, reporting entities could base their estimates on their best knowledge and perceptions. It is recognized that such estimates may not have a statistical significance.
The simple methodology provided here can be applied if quantitative data are available, such as the number of participants in information events: divide the total number of participants in the information events by the total national population.
Because this would refer only to the proportion of the population informed in a given year, compare the percentage obtained with the percentages for previous bienniums and take the highest value.
If several data sources are available for the reporting biennium, enabling the calculation of different estimates of the percentage of the population informed, compare them and take the highest value.
 
Voluntary national target
The achievement of a percentage of the population informed by a given year is proposed as the national voluntary target. This percentage should be higher than the percentage reported as the national contribution to the global target, and to be achieved from 2014 onwards.  
If your country has a different national target for this indicator, please indicate it in the text box. (Please note that you should either confirm your target percentage of population informed by a given year or indicate a different target; the two options are mutually exclusive.)
Not applicable for reporting entities other than ACPs.
 
Information events
In order to measure the number of information events (refer to the glossary definition of “Information events”) and estimate the number of participants in information events, count the total number of events organized at the national and local levels. The number of participants can be found in the event records. Sum the number of participants in these events.
A certain amount of double counting cannot be completely avoided: for example, a person can take part in more than one event. It is important to provide a reasonable estimate of the number of participants in information events.
Only the events organized by the major national desertification/land degradation and drought (DLDD) stakeholders, and about which NFPs have been informed, should be considered.
 
Mass media articles and radio/television programmes about these events
Paper media products include all articles published in the five major national newspapers and magazines: obtain the number of published articles in each of these media (newspaper or magazine) per year.
Radio and television programmes include all programmes broadcast in the five major national radio/television channels: obtain the number of programmes broadcasted per year.
The estimation of people reached by articles and broadcasting can be obtained from the sources consulted.
 
Qualitative assessment
Report any sort of national communication strategy in place specifically designed to address DLDD and/or DLDD synergies with climate change and biodiversity, either specifically, or integrated into any broader environmental topic.
Additionally, provide complementary information on any other aspects that you may deem relevant at the national level (e.g., regarding the implementation of the UNCCD Comprehensive Communication Strategy, or activities undertaken relating to the United Nations Decade for Deserts and the Fight Against Desertification).
 

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