The goals of the Land for Life Award are to:
*Recognize excellence and innovation in sustainable land management
*Provide winners with visibility and support to expand their work
*Inspire leadership for the restoration of soils' natural health and the transformation of degraded land
*Encourage international cooperation in support of sustainable land management, particularly in the drylands
*Encourage political measures that foster sustainable land management and enhance soils
*Raise awareness of the global benefits of soil generation and preservation
*Promote understanding that the drylands are part of the solution to today's most pressing problems
*Reward sustainable land management efforts that foster gender equality, cultural diversity and social inclusion.