2018WDCD campaign unites thousands across the globe to fight desertification


Bonn, Germany The 2018WDCD campaign "Land has true value. Invest in it" ran from 1-30 June, 2018 to raise awareness of the impact that our everyday choices can have on land resources and the role that wise investments in land, such as bio-economy, can play in shaping our future.

The campaign's total social media outreach included 5 620 995 people with active engagement of 581 541 through likes, re-tweets, re-posst, posts, hashtags of #2018WDCD and #ContraLaDesertification. 

The campaign also included more than 80 live events around the world.

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