UNCCD has recently renewed its partnership with Baaba Maal who is one of the six UNCCD Land Ambassadors. Hailing from the region of the Senegal River which is home to millions of people living in four Western African countries: Senegal, Mali, Guinea and Mauritania, the music legend Baaba Maal has vowed to fight desertification and climate change in the Sahel, by planting trees and making it a land of green.
A singer and guitarist who has released albums since 1989 in a music career lauded across the world, Baaba Maal lent his unique voice to the sound track of the international blockbuster Black Panther, a film that won an Oscar and a Grammy Award for its music score.
Since 2003, the musician has been committed to fighting various development challenges in Africa. His popularity means that he can make global impact to help create a new narrative for the Sahel as a region of opportunities, where a Great Green Wall Initiative works to transform lives of humanity’s most vulnerable people by creating green jobs, harnessing the Sahel’s abundant solar energy and building and prosperous future on land.
"My music and songs use many words to describe the beauty of the Sahel – but now the beauty is disappearing and people are moving away from their villages. I want my music to call people to fix things, again. The first step is planting trees."
Photo (L to R): Baaba Maal with UNCCD Executive Secretary Ibrahim Thiaw