Portrait of the week: Baaba Maal
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1 April 2021
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Story
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Peace & security
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Sustainable Development Goals
Senegalese singer and UNCCD Land Ambassador Baaba Maal believes that the future of Africa is in the hands of the youth. He is actively supporting the new narrative on the Sahel as the region of opportunities, rich in traditional culture and with a large potential for development in the management of natural resources as well as opportunities for youth, since close to two thirds of the population is under 35 years old.
Through his concerts and social engagement, Baaba Maal uses the magic of his voice to bring people together and empower them to build a peaceful and prosperous future on land, harnessing the potential of the African traditions and new technologies.
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