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It is my experience that ecological restoration creates jobs, spurs innovation, and offers new opportunities in the green economy. The growing recognition worldwide that there is a connection between healthy robust ecological processes and a healthy robust economy will continue to spur the demand for ecological restoration, which demand businesses are poised to meet
Brazil has committed US$100 million dollars raised from domestic environmental fines to finance activities to reverse land degradation in an initiative known as the URAD model that combines social inclusion, local development and environmental sustainability. The results are amazing, with activities being completed well ahead of schedule and behaviour change in the communities evident long before reaping the expected long-term fruits.