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Droughtland campaign featured in the margins of the General Assembly discussions on new ways to promote SDGs

On the sidelines of the 77th session of the United Nations General Assembly in New York,  the UNCCD took part in a high-level event at the opening night of Goals House held at the iconic Tavern on the Green in Central Park on 18 September 2022.   The roundtable discussion titled "The Metaverse: A Technological Revolution for People and Planet", showcased key challenges and opportunities of Web3, which could open new frontiers to spark progress and how this technology could be harnessed for the SDGs. The panelists included Ms. Inna Modja, CEO of Code Green and UNCCD Land Ambassador, Ms. Marina Ponti, Executive Director of the UN's SDG Action Campaign, Ms. Shannon Campaign, the COO of World of Women, and Ms. Andrea Meza Murillo, UNCCD Deputy Executive Secretary. The event closed with a moving musical performance of Ms. Modja. The Web3 — a term for a reimagined Internet powered by decentralized technologies — transforms how we interact online and offers access to the Metaverse. This collective virtual space enhances the physical and digital reality and provides a rich array of experiences for gaming, social media, education and art. It also shows different pathways that could be a force for good and lead to inspiring action on desertification and climate change. UNCCD Deputy Executive Secretary Andrea Meza Murillo emphasized that the "Metaverse paves new pathways for visions of the future on what each of us can do to restore the land. By working together and changing our hearts and minds, we make the most of all opportunities to raise awareness of the importance of tackling urgent and interlinked challenges such as land degradation and drought, nature loss and climate change." Earlier this year, UNCCD unveiled Droughtland, a fictional drought-stricken nation, to spark a global conversation on the urgent issue of drought. The campaign features what life in Droughtland might feel like, highlighting the central message that no nation or community has to face such a crisis. While using the new social media filter on Instagram and #NoDroughtland hashtag, the campaign invites the audience to become citizens of Droughtland, having a first-hand experience on how drought impacts different dimensions of life and calling for solidarity to boost drought resilience. Earlier in the day, Droughtland campaign was present in Central Park to raise awareness and encourage New Yorkers and city visitors to join the campaign's call to action.

Droughtland campaign featured in the margins of the General Assembly discussions on new ways to promote SDGs
UNCCD Land Anthem inspires a Moment for Nature at UN Headquarters

The UNCCD Land Anthem “Born from the Land’, performed by the Land Ambassador Ricky Kej, became an emotional curtain-raiser for the high-level thematic debate "Moment for Nature" that took place on 19 July 2022 in the General Assembly Hall of the UN Headquarters in New York. The debate focused on ways to achieve the Paris Agreement's 1.5-degree target and ensure humanity's future by promoting greater coordination of the global efforts to reduce greenhouse gas emissions, protect biodiversity on land and sea, restore life to degraded land and soils, combat pollution and enable circular economies. Somewhere along our journey as humans, we have forgotten that we are not the only species, we need to live in absolute peace and absolute harmony with every single entity of nature, co-existing with the land we walk on and the air we breathe" –  Ricky Kej The two-time Grammy Award winner and a long-standing UNCCD Land Ambassador, Ricky Kej embodies and inspires positive change through the emotional language of art and music. The UNCCD Land Anthem that he created together with another Land Ambassador Baaba Maal and other musicians from Canada, India, the USA, Senegal, South Africa and Vietnam has already been produced in eight languages. The song that celebrates Life on Land has been performed at key international events, such as the UNCCD COPs and the Desertification and Drought Day global observances. You can download the lyrics in Arabic, Chinese, English, French, Spanish and Russian, and watch the original release on our YouTube channel.

UNCCD Land Anthem inspires a Moment for Nature at UN Headquarters
New business challenge to boost the use of Sahelian products in support of the Great Green Wall

Baobab fruit, moringa oil and shea butter are just some of the products from Africa’s Sahel region that may hold the key to improving livelihoods, restoring degraded lands, and tackling climate change. To unlock this potential of the Sahel’s natural capital and give new momentum to the Great Green Wall’s land restoration ambition, a new sourcing challenge has been launched at UNCCD COP15 Green Business Forum in Abidjan, Côte d’Ivoire. The Sahel sourcing challenge calls on the global supply chains managers to upscale the use of sustainably produced Sahelian ingredients, such as bambara nut, baobab, moringa, gum Arabic and fonio, from the Sahel's small-scale producers as a way to create new economic opportunities for local populations. Sahel region is one of the most vulnerable places on Earth, where the temperatures are rising 1.5 times faster than the global average and where increasing desertification, drought and resource scarcity, leading to radicalization, conflict and migration. An African-led movement to inspire the world, the Great Green Wall is an epic vision to create a 8,000 km-long mosaic of projects across the continent that support land restoration, create 10 million jobs and promise a better a future. UNCCD is a key partner of the Great Green Wall Initiative, working with businesses and major corporate partners to create green jobs and transform the Sahel through market-driven, sustainable ethical supply chains. “The Great Green Wall challenge has a huge potential to help combat land degradation. By creating demand for the Sahel’s underutilized ingredients, the private sector can play a pivotal role in the creation of local economic development and the subsequent environmental and social impact that new value chains will bring,” says Nick Salter, co-founder of Aduna. Aduna, together with WhatIf Foods, Unilever, Evonik, Doehler, the World Economic Forum and the Global Shea Alliance, is among the major businesses and platforms that are working on the challenge and calling on others to follow suit and work with UNCCD and Business Fights Poverty to make the challenge a world-class success. “We're looking to be not just buyers, but to support communities. Improving livelihoods and soil fertility are in everyone's best interests,” says Scott Poynton, CEO and Founder of The Pond Foundation and WhatIf Foods Partner. Follow the Great Green Wall progress on the Web, on Twitter, Facebook and Instagram.

New business challenge to boost the use of Sahelian products in support of the Great Green Wall
UNCCD Land Ambassador Ricky Kej wins another Grammy

UNCCD extends heartfelt congratulations to its Land Ambassador, music composer Ricky Kej, who has just received a Grammy Award in the Best New Age Album category for his album "Divine Tides," along with Stewart Copeland. This is the second Grammy win for Ricky, who is a passionate advocate for sustainable development and environment action. In his acceptance speech he shared his dream of the world as one family that is living in peace – within the human species and all entities on this planet: the wildlife, the forests, all the elements of nature – the air we breathe, the water we drink and the land we walk on. Ricky himself teaches respect for nature by example, choosing a vegetarian diet, opting to use public transportation instead of owning a car and having his carbon footprint audited quarterly to monitor his environmental footprint and stay on top of his climate goals.  Together with his fellow Ambassador Baaba Maal, Ricky is also the author of the UNCCD Land Anthem, which has been produced in six languages.

UNCCD Land Ambassador Ricky Kej wins another Grammy