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As the world continues to grapple with the COVID-19 pandemic, one fact has never been more evident – our world, our planet and our lives are inextricably interconnected. There are very few issues that can be considered simply “health problems,” as nearly every aspect of life is connected to other societal, economic and environmental issues. While we recognize the negative impact of tobacco on our health, we tend to think less frequently about the economic impact of tobacco use on health costs and productivity losses. What is even less well known is how tremendously destructive tobacco cultivation and tobacco use is for the environment – on land, water and air.
Brazil has committed US$100 million dollars raised from domestic environmental fines to finance activities to reverse land degradation in an initiative known as the URAD model that combines social inclusion, local development and environmental sustainability. The results are amazing, with activities being completed well ahead of schedule and behaviour change in the communities evident long before reaping the expected long-term fruits.