Goodwill and Land Ambassadors

Globally and regionally renowned personalities have long played an effective advocacy and awareness raising role in sustainable development issues. In today’s social media dominated discourse, their ability to connect with their millions of fans using TikTok, Instagram or Twitter is immediate, spontaneous, and generates real engagement. That’s why the UNCCD is committed to working with people whom we love and respect, and can help share our message across the world.

We are honoured they have chosen to work with us to achieve the objectives of the UNCCD 2018-2030 Strategic Framework.

Some help us to raise public awareness about the challenges of land degradation, desertification, and drought. Others use their reach to encourage decision makers to factor in the importance of land use planning and management and ecosystem restoration in policy agendas.

The Goodwill and Land Ambassadors programme asks our partners to inspire the public and decision makers to take practical and policy actions to achieve land degradation neutrality by 2030. It also wants to connect the UNCCD more deeply with youth, children, and women. With our Ambassadors, we believe that empowering women and achieving gender equality is an integral part of the message we want to share with the world.