Communication, Education and Public Awareness (CEPA) are important instruments for conservation and sustainable use of biodiversity. CEPA provides the link from science and ecology to people's social and economic reality. It supplies the oil for the implementation of the Convention on Biological Diversity. CEPA deals with the processes that motivate and mobilize individual and collective action. It comprises a range of social instruments including information exchange, dialogue, education, and marketing. The CEPA instruments work best when part of a broader instrument mix - e.g. combined with legal, financial and other instruments - that is used to develop, implement and manage the National Biodiversity Strategy and Action Plans (NBSAP).
The toolkit is developed by the IUCN Commission on Education and Communication (CEC) for the Secretariat of the Convention on Biological Diversity. The toolkit is meant for CBD focal points and those to whom the implementation of a NBSAP is delegated. The toolkit offers you information to update your knowledge and skills with fact sheets, checklists and practical examples from all over the world.