Findings from a new eye-opening report by the Economist Intelligence Unit (EIU) commissioned by WWF, spanning 54 countries that hold 80% of the world's population, reveal that we're entering a new era of change - perhaps the most important era for the future of humanity and our planet.

The report presents country cases, regional overview and analysis of environmental campaigns and people’s reactions in social media , which are really useful and interesting to go through.

This new research from The Economist Intelligence Unit shows that people all over the world are concerned about nature loss and that concern is growing, and decision-makers should pay attention.

The research shows that people care about nature and want businesses and governments to take action and make bold decisions to protect and restore biodiversity.
Findings in this report are based on an expert-validated research framework designed to measure society’s engagement with, and action on, biodiversity and nature loss.

Humanity may be responsible for the destruction of our planet - but humanity is also waking up...and stepping up.
1. MORE PEOPLE ARE GIVING NATURE A VOICE, ONE POST AT A TIME. On Twitter alone, the number of posts related to nature loss and biodiversity has increased by 65% since 2016.
2. MORE PEOPLE ARE AWARE OF THE ISSUES - AND WANT TO BE INFORMED. The popularity of Google searches for terms related to biodiversity and nature loss, relative to all searches, have grown by 16% globally since 2016.
3. MORE PEOPLE THAN EVER ARE IN SEARCH OF A SUSTAINABLE FUTURE. The popularity of Google searches relating to sustainable goods has increased by 71% globally since 2016.

CONSUMERS ARE NOT AFRAID TO TAKE A STAND…In a 2019 online survey, 50% of respondents worldwide said they switched products or services because a company violated their values. The number one reason cited for the switch was to support products or services that ‘protect the environment.’...AND BUSINESSES ARE LISTENING. While many people are actively campaigning on behalf of nature and public awareness is steadily increasing, more needs to be done to help the general population make the connection between their own existence and the health of the planet.