The key objectives of the initiative will be to restore resilience, confidence and food security to a food system which is currently profitable for retailers, but fails to serve the public interest in almost every other respect.
In calling for this transformation, I would in no way rule out large food companies and retailers playing a role. I’d go further and say that those that don’t innovate and adapt to the new needs and demands that will reshape our future food systems, may not survive. Moreover, it will be incredibly challenging for them to do so, since the economies of scale which have shaped the present food systems and the absence of a polluter pays principle make it incredibly difficult for the innovations that are needed, to work financially.