Square Meal grew from a conversation between organisations about the future of farming and food in England, and this is the focus of this initiative. Food and farming policy is central to many of the most pressing social, environmental and economic challenges facing UK and global society today and for the future. But these are currently being ignored or addressed in separate and conflicting ways. It is essential that policy makers attach a much higher priority to food and farming policy than they do at present and that they do it in a much more integrated way. Increasing numbers of people, from across society, recognise that it is possible for the UK to create better food and farming systems. The organization has already some good practice to build on which shows how to provide all of our citizens with affordable, healthy and environmentally sustainable food; make certain that our farmers and food sector workers are properly rewarded; ensure that a truly progressive UK food and farming sector thrives and grows jobs; and protects, enhances and helps to restore our wildlife and the natural environment.