The social networking site has become a formidable broadcasting tool and an indispensable communication channel for international organisations to amplify their messages to a global audience. No international organisation can ignore the power of digital communications and especially Twitter. In the latest installment of the award-winning Twiplomacy study, global public relations and communications firm Burson-Marsteller looks at how international organisations use Twitter to promote their stories and how they engage with their followers. Burson-Marsteller identified 223Twitter accounts of 101 international organisations around the world. The study analyses each organisation’s Twitter profiles and their recent tweet history. Data used was taken in November 2013 using Twitonomy.