"The New Nature of Business: The Path to Prosperity and Sustainability"

This session envisions a shift where businesses embrace a "nature agenda" for sustainable, inclusive prosperity, urging companies to adapt for continued success and addressing why current practices fall short. Drawing from his recent book, André Hoffmann presents a template for “sustainable prosperity,” with case studies like Roche and IKEA that thrived by embracing change, offering solutions to balance business needs with environmental impact, shareholders with stakeholders, and short- with long-term profits.