Women, Girls and Land campaign

About #HerLand campaign

Together with partners, activists and influencers, UNCCD is launching the campaign #HerLand to promote successful examples of women and girls’ contributions to sustainable land management and mobilize support to advance land rights for women and girls around the world. 

You too can lend your support by reaching out to your communities and advocating the key role of gender equality in empowering women and girls to be at the forefront of global land restoration and drought resilience efforts. We invite you to discover more and join.

All of us can do our part: 

• Governments can promote laws, policies and practices that end discrimination and secure women’s rights to land and resources
• Businesses can prioritize women and girls in their investments and facilitate access to finance and technology 
• Individuals can support women-led initiatives that are restoring land and help spread the message by using the hashtag #HerLand

Campaign objectives

• Raise awareness of the disproportionate impact of desertification, land degradation and drought on women and girls and the barriers they face in decision-making on land issues;  
• Showcase through the voices of women and girls impacts caused by desertification, land degradation and drought in a myriad of ways;
• Highlight successful examples of women and girls contribution to sustainable land management and broader Sustainable Development Goals. 
• Call to action for stronger women’s leadership and decision-making power to advocate for issues affecting women in the context of desertification, land degradation and drought.

Audiences and voices to be featured

• Land Ambassadors, Goodwill Ambassadors and influencers
• Women and youth leaders, including First Ladies and Land Heroes
• Women-led associations and organizations
• Indigenous and local communities
• Gender champions and women’s rights advocates 

Key moments

The campaign will be launched in March 2023 and will continue into 2024 leading to the sixteenth session of the UNCCD Conference of Parties COP16:

• March 8: International Women’s Day: Launch of the call for submissions of stories on women, girls and land 
• June 17: Desertification and Drought Day: The theme for the 2023 global observance will focus on women's land rights.
• August 12: Youth Day: Highlighting female youth leadership in sustainable land management
• October 15: International Day of Rural Women: Showcasing female leadership in land restoration